About the Collection
The Roots Collection shows respect for coffee from crop to cup, taking you back to the origin and sharing real life stories of the farmers and their communities. Rewarding those who nurture and grow our coffee is what defines this special collection and remains at the heart of what we do. Every coffee is 100% certified and helps to maintain the highest environmental and conservation standard, protecting the land where our coffee is grown. The beans in our Botanical Coffee are proudly grown by female farmers at the Cecanor Cooperative in Peru which is part of Café Femenino. We have also collaborated with Project Waterfall on this collection which means 10% of our profits from each bag sold will help bring clean water to coffee-farming communities worldwide.
The Roots Story
The Roots Collection is all about taking you to back the origin to explore the journey of coffee all the way from the farmers and their farms to the coffee we drink.
Every coffee originates with a farm, a farmer and farming community, who each have a story to tell. We want to share those stories through the Roots Collection giving insight into where our coffee is grown and giving back to those who nurture our coffee from the Roots. That all important link between the farmers, their produce and an exquisite coffee experience defines us, and our commitment to 100% certified coffee shows the value we put into maintaining the highest environmental and conservation standards. Therefore, when you drink the world-class coffee in this collection, you know you are helping our planet and improving the lives of coffee farmers around the world.